Gamifying Healthcare
The Challenge
The average health insurance consumer is busy and overwhelmed with the demands of their day, and often can't muster the energy, or know effectively where to look or who to trust regarding taking greater control of their health and health insurance responsibilities.
The Context
A plethora of apps, wearables and digital platforms enable humans to learn how to eat better, how to run further and faster, how to view and manage their biometrics, or how to measure their progress toward a goal. Today's options for health tracking are seemingly endless. But there isn't a single tool that addresses an individuals needs with simple, personal and actionable steps which can help them improve their own lives. Let alone any way for today's insurance consumer to leverage these insights and progress to lower insurance premiums and deductibles.
The Solution
We helped craft a better health-care engagement story, which enabled Cigna to remain more relevant in the day-to-day lives of their members.
Understanding how, why, and when people access their connection to their healthcare provider was just the start to our early user and persona research.
We identified a journey which reflected not only things Cigna could do to improve the lives and health of their members, but also things their members could do for themselves.
Out of the goals and stories we shared, we crafted a rich and highly personalized multichannel experience which consistently coaches and engages Cigna members to improve their own lives in easy, adaptable, meaningful and measurable ways.
The Outcome
- 0+Healthcare Savings Options Available
- 0Avg # of Savings Customers Now Use
- 0New Digital Touchpoints
- 0Gamified Healthcare Experience
