REIMAGINING DIGITAL FAN ENGAGEMENT

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THE CONTEXT

Over the years, Vans made the conscious decision to launch and support a number of disparate websites and mobile apps as their strategy was around seeding branded content in as many places as they could. So they asked us to make sense of a wildly disparate set of content experiences across the Vans digital world – and in the process to focus on increasing engagement, conversion, and loyalty.

THE CHALLENGE

Consolidate the shopping, culture, and brand story experiences into a unified Vans branded commerce and content experience across digital touchpoints.

Reimagine Vans digital fan engagement experiences in a way that showcases the very best of an iconic American brand, and inspires fanatics to purchase and talk about Vans products more often.

 

IN-BOUNDS
Web, mobile, and tablet experiences… and perhaps something social.

THE SOLUTION

We created a Vans story that never ends, regardless of where you begin, or where you step out. We brought to life an immersive media-meets-merchandise experience from beneath the varied lenses of action videos, sponsored events, hero stories, social chatter, Vans products, and accessories.

We storified Vans shopping. And we shopified Vans stories. Sport. Art. Music. Culture. Sub-culture. We enabled Vans to share their stories and content in the context of their wide array of products.

Within these moments of self-expression lies the universally shared passion for an All-American Brand. And it is that sentiment which unites every Vans fan, across the globe.

THE OUTCOME

  • 1

    ORGANIZING IDEA

  • 18

    DISPARATE WEBSITES

  • 6

    MOBILE AND TABLET APPS

  • 1

    REIMAGINED DIGITAL EXPERIENCE

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